Approach
Uniting AI Technology with ethical values in music
Purpose-Driven
Addressing the complex interplay of AI with creativity and rights in the music industry.
Stakeholder-Centric
Engaging industry insiders to define what they value and ensure AI:OK reflects this.
A Mark of Trust
The AI:OK trustmark denotes music created with responsible AI, assuring consumers and creators alike.
The Core Objectives of AI:OK
Self-Regulation
Crafting a framework for the music industry to self-regulate and embrace AI responsibly.
IP and Financial Wellbeing
Ensuring IP protection and sustainable economic growth for all music stakeholders
Transparent Standards
Offering clear criteria so that the supply chain and end users can identify music ethically produced with AI.
Innovation and Opportunity
Empowering the industry with innovative solutions and enabling new business opportunities.
Understanding AI:OK
Integrity Assurance
AI:OK ensures the responsible use of AI in music products and services.
Quality Trustmark
The AI:OK mark is a symbol of adherence, ensuring music meets industry standards.
Community Commitment
A commitment by artists and labels that their work respects and upholds the values of the music community.
“There is nothing more important than human-to-human connection. We can’t trust those connections without the cornerstones of transparency and accountability that AI:OK stands for. Only then can we rely on AI to enhance rather than diminish our ability to connect as humans.”
Albhy Galuten, 2x Grammy Award winner, and producer for Eric Clapton, Dolly Parton, Barbra Streisand and the Bee Gees.
Features of AI:OK
Industry forum
Creating a network managed collectively by the music industry to proactively shape the future of music in the era of AI
Global standards
Establishing and coordinating industry-wide agreed-upon criteria, to pre-empt and influence legislation (regionally deployed).
Timely response
Using dynamic mechanisms to address and swiftly correct non-compliant behaviour
Research excellence
Leveraging world-class research to inform best practices and technological advancements